Definition of Salesmanship by I.J. Sapiro
"The art of successfully persuading prospects or customers to buy products or services from which they can derive suitable benefits, thereby increasing their total satisfaction."
- I.J. Sapiro
fundamentals of sales and sales management
"The art of successfully persuading prospects or customers to buy products or services from which they can derive suitable benefits, thereby increasing their total satisfaction."
- I.J. Sapiro
"The planning, direction, and control of personal selling, including recruiting, selecting, equipping, assigning, routing, supervising, paying and motivating as these tasks apply to personal sales force."
- The American Marketing Association defines Sales Management